PCZ Consulting Group

From the Founder, CEO:
With over 25 years of experience in the power semiconductor industry, I offer a unique combination of technical expertise, commercial insight, strategic vision, and artificial intelligence capabilities, all designed to drive growth and innovation. My passion lies in helping companies expand, which has led me to develop extensive, end-to-end knowledge, from powder to package, and from application engineering to understanding customer needs. My skills encompass the full spectrum of product and market development, from cutting-edge GaN, SiC, and silicon technologies to executing go-to-market strategies. PCZ Consulting also collaborates with trusted partners to ensure that each step is executed properly, from application hardware design and release to promotion, thereby maximizing growth and impact.

Capabilities Matrix

	Technical Focus	Commercial Focus
Strategic Services	Technology Expertise GaN, SiC, silicon System design and reliability Packaging and EMI Application notes	Product Marketing Roadmap and lifecycle New product definition P&L and budgeting Channel and distribution strategy
Go-to-Market Execution	Technical Marketing Collateral and content Public speaking Competitive analysis Analyst/media outreach	Sales and MarCom Direct sales and rep management Press releases and exhibitions Articles, ads, and website content

Partners

Design and Manufacturing Services

• Electronic Design Marjanovic
  Website

Marketing Communications

• 211 Communications
  Heather Ailara

Web and Graphic Design

• Gerould Design
  Timothy Gerould

Technology Expertise

With a deep foundation in power semiconductor and system technologies, we offer technical insight and design-level understanding that bridges R&D and real-world application:

Semiconductor Materials and Devices

• Expertise in Silicon, Gallium Nitride (GaN), and Silicon Carbide (SiC) technologies
• Device characterization and datasheet development for high-performance applications
• Competitive analysis and Trends

System and Application Design

• Hands-on experience in power supply design, microcontroller-based systems, and system-level implementation
• Experience in schematic capture, PCB layout, and EMI mitigation
• Development of application notes to support customer integration

Packaging and Reliability

• Knowledge of power packaging, discrete-focused, with some module-level experience
• Reliability knowledge of both JEDEC and AEC-Q101, bathtub curve (extrinsic, intrinsic)

Product Marketing Services

We bring product marketing expertise to accelerate go-to-market success and lifecycle profitability for power semiconductor and system products:

Capabilities Include:

• New Product Definition
  Align customer needs with technical feasibility to define winning product features and specifications.
• Product Roadmap Development
  Strategic planning for long-term product evolution based on market trends, customer feedback, and technology innovation.
• Product Lifecycle Management
  Drive product success from initial release through end-of-life, including updates, pricing, and sunset strategies.
• P&L Ownership and Budgeting
  Expertise in managing product-line profitability, cost modeling, and marketing budget allocation.
• Channel and Distributor Strategy
  Experience with catalog distributor houses and digital platforms to broaden product access and visibility.

Technical Marketing Services

We help power technology companies amplify their market presence and technical credibility through strategic and tactical marketing initiatives:

Capabilities Include:

• Technical Collateral Development
  Creating white papers, application notes, datasheets, and solution briefs tailored to engineers and decision-makers.
• Public Speaking and Thought Leadership
  Engaged speaker on podcasts, industry panels, and conferences, delivering insights on power electronics trends and innovation.
• Technology, Industry and Competitive Analysis
  Deep dives into market dynamics to position your technology against competitors and emerging trends.
• Committee Participation
  Active contributor to industry standards, technical steering groups, and trade associations.
• Media and Analyst Engagement
  Collaborate with market analysts and technology media to build brand awareness and communicate product value effectively.

Marketing Communications Team Support

We elevate your brand voice and technical credibility through expertly crafted content and media outreach across the power electronics landscape:

Capabilities Can Include:

• Published Articles and Advertisements
  Authored and placed articles in leading industry publications to educate and promote emerging power technologies.
• Technical Press Releases
  Develop and distribute impactful announcements that capture attention and drive product interest.
• Web Content and Trade Show Strategy
  Lead generation and branding through optimized website content, digital campaigns, and exhibition planning.
• Industry Conferences
  Support presence and visibility at top industry events through presentations, collateral, and networking strategy.

Sales Strategy and Channel Management Support

We provide hands-on experience and proven success in building and managing high-performance sales networks for power semiconductor and system products:

Capabilities Include:

• Direct Sales Leadership
  Led direct sales efforts across North America and Europe, driving design wins, revenue growth, and strategic account penetration.
• Rep and Distributor Management
  Full responsibility for manufacturer’s reps and distributor partners, including recruitment, enablement, and performance oversight.

Business Development (Bridging Technology and Industry)

We specialize in identifying and executing business strategies that drive measurable growth. Our business development approach combines deep technical expertise, market foresight, and a results-driven execution mindset. We work closely with market analysts to track and prioritize emerging trends and white-space opportunities across the power electronics landscape.

Strategic Market Targeting:

• Understand applications where Si, GaN, or SiC technologies offer value.
• Evaluate product-market fit through system-level trade-offs and customer needs.
• Segment markets to prioritize timing and ROI potential.

Go-to-Market Execution:

• Led multi-channel strategy at Transphorm (now part of Renesas) to promote GaN reliability and FIT rates.
• Delivered messaging via press releases, technical articles, podcasts, and events.
• Partnered with catalog distributors to improve product accessibility for design engineers.

Customer & Ecosystem Collaboration:

• Deliver complete solutions by aligning emerging technologies with real-world challenges.
• Enabled joint solutions with Microchip for advanced applications like totem-pole PFCs.
• Promoted ecosystem partnerships to increase visibility and trust.

Strategic Partnerships & Alliances:

• Negotiated tier-1 technology agreements to expand market access.
• Identified and onboarded complementary technologies for long-term strategic alignment.

Data-Driven Growth & AI Integration:

• Tracked KPIs such as regional revenue growth and design-win rates.
• Integrated AI (e.g., LLMs) and prompt engineering to analyze market landscape and shape proactive strategies.

Voice of the Customer & Innovation:

• Captured customer feedback into actionable business cases.
• Informed product roadmaps and drove alignment across executive, marketing, and engineering teams.
• Leveraged application-level insight to define clear, differentiated value.

Go-to-Market Strategy using Artificial Intelligence (AI)

In today's rapidly evolving semiconductor landscape, especially in high-power device sectors, success is no longer driven solely by performance and specs. The ability to accurately identify the right market segments, craft resonant messaging, and move faster than competitors is just as critical. This is where Artificial Intelligence (AI) offers a powerful edge.

AI enables smarter, faster, and more data-driven go-to-market decisions. It helps companies cut through market noise, align offerings with customer needs, and anticipate trends before they become mainstream, all while improving efficiency and lowering acquisition costs.

Market Segmentation and Targeting

Why it’s crucial:
One needs to know which applications and industries will most likely adopt new high-power technologies and when. AI can rapidly uncover underserved segments or upcoming trends (e.g., 800V EV platforms, industrial drives, AI datacenter PSUs).

What it enables:

• Sharper focus on high-ROI markets
• More relevant product development
• Efficient use of marketing/sales resources

Product Positioning and Messaging Optimization

Why it’s crucial:
Even the best high-power devices will struggle if the messaging doesn’t connect. AI helps you tailor positioning to different personas and applications, improving clarity and conversion.

What it enables:

• Stronger engagement with engineers, executives, and procurement
• Consistent, compelling branding across materials
• Higher campaign ROI

Customer Profiling and Scoring

Why it’s crucial:
Knowing who your best customers are (and why) allows you to prioritize outreach and sales efforts. AI models can analyze even small datasets to surface patterns like design cycle length, region, or application fit.

What it enables:

• Smarter targeting
• Faster pipeline qualification
• Reduced sales friction

Why These Three?

Together, they cover the three pillars of GTM success:

1. Where to sell (Segmentation)
2. How to sell it (Positioning)
3. Who to sell to (Profiling)

AI will assist in achieving an impactful result and verifying current business practices with less overall effort.

Meet the Founder

Philip Zuk

Founder, CEO and Principal Consultant, PCZ Consulting Group
San Jose, California, USA

Philip Zuk founded PCZ Consulting Group, a strategic marketing, business development, and AI consultancy focused on the power electronics and semiconductor sectors. With over 25 years of global industry experience, Philip is a dynamic and results-driven executive known for bridging the gap between cutting-edge power technologies and commercial market success.

He has led high-impact initiatives in gallium nitride (GaN), silicon carbide (SiC), and silicon device technologies, supporting product launches, go-to-market strategies, and application design across industries such as automotive electrification, industrial automation, data centers, renewable energy, and telecom infrastructure.

Philip combines technical depth, market insight, and branding expertise to help companies define product-market fit, create compelling messaging, and accelerate growth. He has also played a leading role in taking an organization from innovation to public trading on the NASDAQ listing, followed by an acquisition.

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Education

• MBA (Cum Laude), I.H. Asper School of Business, University of Manitoba
• B.Sc. in Electrical Engineering, University of Manitoba
• Associate degree in electronic engineering technology, Red River College

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Patents and Innovation

Philip is a named inventor on U.S. patents and trade secrets related to semiconductor devices and applications, demonstrating his role in shaping next-generation power electronics.

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Core Areas of Expertise:

• Strategic and Technical Marketing
• Business Development and Channel Strategy
• High Voltage GaN, SiC, and Power Semiconductors
• Market Segmentation and Application Targeting
• Product Positioning and Messaging
• Branding, MarCom, and Executive Communications

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Articles:

• Smarter Faster Cheaper - How Semiconductor Companies Gain Competitive Advantage with AI Powered Data Analysis